cool japan 発掘!かっこいいニッポン

Cast Wanted! Looking for people to come on the show and make it fun!


The airing date and time may be changed due to the news and sports broadcasting.


BS1 Sun. Oct. 02

BS1 Sun. Oct. 23

NHK WORLD Premium Mon. Oct. 03


Autumn is the season for reading. Foreigners are surprised that Japanese books are so cheap that they can be bought for the price of a cup of coffee. Book covers hide what you’re reading and are a part of a culture of taking good care of books. High-quality paper and having many pictures in guidebooks is unique to Japan. We rediscover the world of books that Japanese people think is a matter of course from the perspective of foreigners.

Check the trailer!

To watch the show

Themes of previous shows