cool japan 発掘!かっこいいニッポン


The airing date and time may be changed due to the news and sports broadcasting.


BS1 Sun. Jan. 28

NHK WORLD Premium Mon. Jan. 29

Sengoku Warlords

Sengoku warlords, along with ninja and samurai, are currently very popular among foreigners. Foreigners who are introduced to Sengoku warlords through games and anime and become more knowledgeable about them than Japanese people are now appearing one after another. Foreigners who visit places related to warlords are increasing, and warlord goods such as swords and armor are very popular. Local municipalities are passionately endeavoring to revitalize towns through warlords, riding the waves of their popularity. What about Sengoku warlords do they feel is appealing? We discuss Sengoku warlords with foreigners in the studio.

Check the trailer!

To watch the show

Themes of previous shows

Future Broadcast Schedule


BS1 Sun. Feb. 04 18:00-18:44(JST)


Cool Japan New year's Special: Japanese Cools that surprised the World 2018

BS1 Wed. Jan. 24 19:00-19:50(JST)【Part1】 / 20:00-20:49(JST)【Part2】(repeat)


BS1 Sun. Jan. 28 12:00-12:44(JST)(repeat)

Outing in Yamanashi “It's Not Just Mt. Fuji” Special

BS1 Sun. Feb. 04 13:00-13:49(JST)(repeat)

Hot Springs

BS1 Sun. Feb. 04 12:00-12:44(JST)(repeat)


BS1 Sun. Mar. 04 12:00-12:44(JST)(repeat)


BS1 Sun. Mar. 11 12:00-12:44(JST)(repeat)